As part of their marketing drive for the 18/19 Football League season, Barnsley Football Club approached GRAFT to help drive engagement and awareness of their Season Ticket campaign – #MoreThanAGame

We worked closely with the Football Club to understand their ambitions & came up with the concept of showing just what Football really means. It’s not the wins, the goals, the tackles – it’s the feeling of who you share those moments with.

We created the main campaign video but also a number of more humorous & engaging social shorts that the club used to amplify their message throughout the Summer.

How can we help?